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Don't spend time beating on a wall, hoping to transform it into a door- Aberekor Alexander, CEO/Creative Director Xela Media

Don't spend time beating on a wall, hoping to transform it into a door- Aberekor Alexander, CEO/Creative Director Xela Media

Can we know a little about your educational and professional background?
My name is Aberekor Alexander a graduate of Mathematics from Delta State University, Abraka. The CEO/Creative Director of Xela Media and a design consultant for Benson Idahosa University and Pear System Development Company based in Benin city.



With a degree in such a lucrative course in the world at the moment, how did you end up going into photography and cinematography? 

I have always had passion for creative innovations, I love being part of it and I'm better at it when I'm around people that are creative. Growing up I found love for media. I enjoyed great visuals in anything I see. So photography and motion visual was a better way for me to express my own ideas and creativity.



So your course of study never appealed to you or?

It did and it still does because I use mathematics in all I do, measuring angles, lengths, etc. Also it helps in terms of finance and other areas of business management


Don't spend time beating on a wall, hoping to transform it into a door- Aberekor Alexander, CEO/Creative Director Xela Media
What inspired the name “XELA”?
That was divine communication from above. I was staring at my name trying to decide what to call my company from the new passion I have found and wanted to take into becoming a profession then this idea struck me, spelling my name from the last letter “ALEX”. That’s how XELA came into reality.



Finally you made up your mind to start, how did you go get funding?
Getting funds wasn’t easy. Because I started my company when I just got my university admission then, funding was mostly from my pocket money.



When did you start off officially?
Xela Media Officially started April 2010.



Are you into Photography and cinematography alone?
No, Xela Media has grown and expanded over the years and we are now a group “Xela Media Group” focusing in Corporate Branding, Graphics, Video Production/Cinematography and Photography.

Don't spend time beating on a wall, hoping to transform it into a door- Aberekor Alexander, CEO/Creative Director Xela Media


Tell us about the challenges from starting up until now?
One of the major challenges we faced was finance and we have been working hard to overcome that to become our least challenge. Aside that are clients that are difficult to understand or please.



What are your goals for the next 3-5 years, both personal and for the business?

The goal is pretty simple and straight forward; to gain recognition in the world of business and Entertainment. Currently working on a short film project and getting married falls within the time frame.

Don't spend time beating on a wall, hoping to transform it into a door- Aberekor Alexander, CEO/Creative Director Xela Media


Final word for those who are intending to start up?

Don't spend time beating on a wall, hoping to transform it into a door. Get an Idea, do research on it and develop it. Never be scared of failure or rejection, they are there to make you grow.

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