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MARKETING IN THE YEAR WE LIVE IN- ARE YOU?

 MARKETING IN THE YEAR WE LIVE IN- ARE YOU?


The easiest way to go out of business is to be romantic about how you make your money. It is surprising how many business owners are not incentivizing their employees to innovate. You want a coach that plans games all week, loses in the first half, adjusts in halftime and wins the game. so my question begs are you marketing in the age you live in?
Not undermining its effects though but i believe some folks will agree with me that the era of those big sign boards, billboards and stuffs are gradually or if not fast fading away thanks to the age we live in.

Quick History
Information technology has been around for a long, long time. Basically as long as people have been around, information technology has been around because there were always ways of communicating through technology available at that point in time. Only the latest age (electronic)  affects us today, but it is important to learn about how we got to the point we are at with technology today.
 MARKETING IN THE YEAR WE LIVE IN- ARE YOU?

Analysis
From the creation of man and the evolutionary phases he has gone through, man has constantly plotted out strategies to gain and sustain attention for what he does and stands for; to the business minded its called "selling strategies".
In the 80's and 90's men sold and marketed (advertised) their products "effectively" using post-cards, radio and television jingles (still happens till date), billboards, town criers etc and all these methods were effective as to were they reached and especially if your business was the first to make such move (folks regarded those that used such strategies as genuine, really don't know how that works).
Until Y2K (remember?), year 2000, there was a shift but it wasn't significant to the lame man or marketer at the time because the most difficult thing to break in a man is his routine, "how he knows how to go about doing things and how he does them daily" (its a killer!!). To be continued....
In part two i will be talking on the shift and how it has affected everything, trust me you will be blown away how it has gotten to you. keep it lock down here!!!!
 Click here for part two

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