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Are you marketing in the Year we live in?- The Right Way

Are you marketing in the Year we live in?- The Right Way

It ends today and i sincerely hope you went through the previous series to get here else i think you might just loose it. Just in case you missed them, there was Part One, two, three and it this one. Hoping it has been a eye opener to you and see how you can effectively market in the age we live in.  
when was the last time you paid attention to a TV commercial? A while ago, right? Right. People just DON'T want to sit through those commercials any more. But for me, there is a bigger lesson here, and a huge business tactic to be learned.

See, a lot of people have been talking about something called the "second screen". They talk about people watching television with their phone out, and the funny thing is they refer to the phone as the second screen.

The Problem?
They are wrong. The phone is very much the first screen now. The TV has become the second screen.

Think about it. As soon as an ad comes on TV, people pick up their phones. And that's assuming they're even watching TV at all. It's all about streaming online now. But I'm guessing that even while streaming, when the ad comes on, people still pick up their phone.
Are you marketing in the Year we live in?- The Right Way
So, people are not watching TV, They are looking at their phones. But what if I told you it is more than TV that is being affected? Well, IT IS. The in-store experience is shifting as well.

A few weeks ago, I intentionally went out to the streets and i noticed people pacing up and down ignoring the billboards with intriguing and inviting graphics strategically placed for customers but majority ignored and continued walking while looking at their phone the whole time;They went around and didn't even look up. Brands pay loads of money for those spots. It's the best spot in the street. SUPPOSEDLY. Maybe not so much any more, huh?

Same goes in other places of the street. Think about those little gum racks on at checkout that are supposed to entice you make an impulse buy. Because what are people doing as they wait in line now? You know what I'm going to say.
Are you marketing in the Year we live in?- The Right Way
All of this brings me to the amazing possibilities that smartphones bring to a retail situation. There are SO MANY apps now that will geolocate shoppers in the store and send them messaging promoting a coupon or a deal of the day. That's "second screen" (ie first screen) shopping in real time. Sure, people might not want to be annoyed on their phone, but I'm sure plenty of people in JUMIA, KONGA, or PAYPORTE wouldn't mind getting a quick notification offering them a sweet deal. Or maybe they're in their Twitter stream, using the app, and they come across a promoted tweet from your brand that you pushed out at optimum shopping hours.

See what I'm getting at? Meet the people where they already are. Don't try to bring them to you. Second screen shopping is a very big deal. Although now that I think about it, shouldn't we should really be calling it shopping?
Are you marketing in the Year we live in?- The Right Way
You just can't ignore the importance of the phone in consumer's day-to-day lives. The smartphone as we know it isn't going anywhere, so THAT'S where you need to meet your consumers and fans. People are paying attention to it more than anything else. Listen and learn. Understand their schedules. Make time to get to know what stresses them out, what they need. And then give them that. Use it. Get in there and sell your stuff!!.

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