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I don't like comfort, I believe there's always room for improvement or growth- Joyce Imiegha, An unconventional Entrepreneur

Joyce Imiegha- An unconvetional Entrepreneur and Social Media Strategist

Brief Introduction
My name is Joyce Imiegha, first child of a family of 5. I was born and bred in Benin City, had my primary and secondary educations there as well. I have a Bachelor's degree in Business Administration from Novena University in Delta State. Currently, I am a media consultant and Publicity Strategist.

Did you have an IT background growing up and how did get into IT?
I can't exactly say I had an IT background but I had always been eager to learn one or two things relating to IT. I always wished I had the chance to study Computer Science or the sort in School but I'm glad I eventually studied business because in the end, I have been able to immerse my knowledge in business in my little world of IT.

Joyce Imiegha- An unconvetional Entrepreneur and Social Media Strategist

You have been in the game for how long? why Social Media? (because not until two to three years ago did everyone start taking the business serious in Nigeria)
I have been engaging in social media activities since late 2010. I got exposed to the internet quite early, and when I also discovered the power of social media platforms, I decided to take advantage of it. I actually started out by promoting music materials for my friends who were artistes, and when I realized the endless possibilities of being able to reach out to the world from the comfort of my room, there was no going back!

How did you start/when did you start off officially and what is the name of your brand?
When I got satisfied with the impacts of my Social media Mampaigns, it was only natural I looked on the business side of it (by the way, I always look on the business side of virtually everything I see or hear). I officially started out in February 2012 with a friend, we decided to set up our own website to also aid in our social media campaigns. From there on about a year later, I moved on to starting out my own outfit and learning to source for and provide impeccable services to clients. And ever since, I have been steady exploring different segments of social media publicity and digital marketing.
I can't really put a name to my brand yet because I believe I am still learning & growing and in time, I would settle down for something satisfactory.

Joyce Imiegha- An unconvetional Entrepreneur and Social Media Strategist

How do you generate your ideas?
My ideas are basically generated from curiosity and learning. I read anything that I can benefit a thing or two from. I don't think I have ever had to think hard for an idea, it never works. So I just let them come freely or I source for ideas.

Apart from being a Social Media Strategist what else do you do?
A lot! Asides social media and digital marketing, I am an ardent business developer and consultant. I like to see businesses grow beyond their comfort, I like to help people see more potentials and opportunities in what they do and also help them make more money.
Asides that I am a blogger/content manager, I'm also an editorial consultant for a fast growing magazine here in Nigeria, I also ventured into sales merchandise few months ago and I can say it's doing very well all thanks to my knowledge in business management, branding, digital & social media marketing.
Lastly, I am also a budding Graphics Designer or what I like to call a Digital Artist. In my spare time when I don't have clients to attend to or websites to design and update, You'd find me toying with my Adobe products - my favorites being Photoshop, Illustrator & Indesign.

Joyce Imiegha- A Young unconvetional Entrepreneur and Social Media Strategist

How many hours do you work a day on average?
(LOL) That's a question I really can't answer. I am an entrepreneur, I work at least 16 hours a day because I'd hate to joke with my 8-hour sleep. So during the day up until say 10pm, I always have something engaging me, except on days when I really get lazy or exhausted which happens now & then.

What is your greatest fear, and how do you manage fear?
My greatest fear is not being able to give my clients 100% satisfaction. Although it's hard to satisfy everybody completely, I love perfection and I still try to ensure I cover loopholes or offer an alternative solution satisfactory to them. Hence, I always ask them for feed backs and ways I can further improve on serving them better.

What do you really care about (Passion)
My passion encompasses growth generally. Everything I do tends to foster the growth of individuals or brands. I don't like comfort, I believe there's always room for improvement or growth.

Joyce Imiegha- A Young unconvetional Entrepreneur and Social Media Strategist

How do you define Success?
To me, Success is finding happiness, fulfillment and financial stability in whatever you do.

What has been some of your failures, and what have you learned from them?
I have had a my share of failures as much as I have had success stories. The first was when we got our first website as bloggers in 2012, we trusted the webmaster to a fault so we didn't bother asking for log in details to our hosting account or ftp & the sorts. Unfortunately, we had a misunderstanding with him, and before we could settle the conflict, he shut down the website just like that. It was a huge blow, but we survived and learnt our lessons.

What/Who are/ have been your influence?
My influence fluctuates as time goes on, but the most effective & static influence in my life has to be Curiosity. Most times when I feel like I have attained a certain position or surpassed that of a role model, I switch them. If I am going to list them, I'm probably going to write over 50 lines of them. The most prominent of them all still remains Folorunso Alakija; she has investments in the most lucrative industries in Nigeria and I admire her achievements.

Joyce Imiegha- A Young unconvetional Entrepreneur and Social Media Strategist

Tell us about a time when things didn't go the way you wanted and how you came out?
Urm *stops to think* this happens a lot to the most of us I suppose. There was this one time when I started an entertainment blog, few months into it I realized entertainment blogging wasn't what I really wanted to spend my time doing because virtually everyone was suddenly a blogger so I shut down the website & ceased operations. It gave me time & resources to focus on other things that has made me a better person today.

How has being an entrepreneur affected your life?
Being an entrepreneur has changed my life in numerous ways; for example like I said earlier, everything I see or hear always has a business side to it. Entrepreneurship has made me an optimist, and it has given me a sense of responsibility. I barely have time for unnecessary things anymore and I kinda like it.

What would you say are the top three skills needed to be a successful entrepreneur?
Perseverance, Resilience & Focus.

What are your long term goals?
Long term goals: Long term investment payouts, Reputable companies aimed at solving media problems, Setting up businesses with impressive ROIs.

Joyce Imiegha- A Young unconvetional Entrepreneur and Social Media Strategist

What advice would you give to college students who want to become entrepreneurs?
Being an entrepreneur is probably one of the best decisions a college student would make in our time. Make your researches properly, be an opportunity spotter & never relent because hard work is the key to unadulterated success!

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