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I ran a high end boutique for 8 years before I ventured into selling Akamu (Pap) - Mrs Ijeoma Ndukwe-Egwuronu. CEO, Bubez Foods

I ran a high end boutique for 8 years before I ventured into selling Akamu (Pap) - Mrs Ijeoma Ndukwe-Egwuronu. CEO, Bubez Foods


Brief Introduction
My name is Ijeoma Ndukwe-Egwuronu. I grew up in Owerri, Imo State. I am the first in a family of six, I attended Assumpta Primary School , Owerri Girls Secondary School and University of Calabar with a B.Sc In Human Physiology.

What you do professionally?
I am the MD/CEO of BUBEZ FOODS, a foods processing and packaging company with the Vision
"To become one of Nigeria’s leading food processing and packaging company with strong brand presence by positioning it as the traditional food brand of choice"

I ran a high end boutique for 8 years before I ventured into selling Akamu (Pap) - Mrs Ijeoma Ndukwe-Egwuronu. CEO, Bubez Foods

Please tell us your life philosophy and beliefs?
I believe in Values like Integrity, Humility, Diligence and Excellence. I also believe that the solution to all you are looking for is within you.

How did you start selling Pap (Akamu) and why?
I used to run a high-end boutique for about 8 years but I didn’t find that fulfilling and challenging anymore. So I sat with God my source and God spoke to me from the amplified version of 2 kings 4:2 which says 
"...Tell me, what have you [of sale value] in the house?..."  
at that moment, I literally saw my fridge from where I was and I realized that a lot of people wanted to have their Akamu but had concerns about hygiene and processing time. As an entrepreneur whose main stay is churning out ideas I immediately saw the business side of things and I realized that even at N10 profit per product we have the population in Nigeria for the multiplier effect to be felt so the challenge became how to reach a certain percentage of this population with our product.

I ran a high end boutique for 8 years before I ventured into selling Akamu (Pap) - Mrs Ijeoma Ndukwe-Egwuronu. CEO, Bubez Foods

How long has it been now and did you think you would get to the level you are now?
It’s been 3 years on this journey from but technically our factory and team started work in June 2015. Yes I thought it that we would be big and we are nowhere near our destination because this is a journey. If you can think it, you can have it because it is as far as your eyes can see.

How do you generate your ideas that have distinguished your brand?
Sometimes the ideas come as things I see around. I attend international food fairs and conferences to broaden my view and help us see improved ways to do things. We do not celebrate mediocrity/average, we strive for excellence. There’s always room for improvement and we are not resting on our oars.

Apart from selling Pap (Akamu), what else do you do? 
 I do nothing else but sell Akamu *lol*. Akamu is cool.


I ran a high end boutique for 8 years before I ventured into selling Akamu (Pap) - Mrs Ijeoma Ndukwe-Egwuronu. CEO, Bubez Foods

How many hours do you work a day on average?
There’s no stipulated work hour for me. I work on demand. Some days come with more pressure and some other days are lighter.

What is your greatest fear, and how do you manage fear?
Fear of failure. I manage the fear by facing the challenges head on as they come.

 How do you define success?
Success is not a place, it is a journey. It’s measurable, it is a state of mind, it’s beyond material things, It’s not competing with another neither is it based on the opinion of others.

I ran a high end boutique for 8 years before I ventured into selling Akamu (Pap) - Mrs Ijeoma Ndukwe-Egwuronu. CEO, Bubez Foods

What have been some of your failures, and what have you learned from them?
I didn’t do as well as I would have expected in my last business endeavor but it thought me: strategy, planning, never giving up.

What/who are/have been your influence?
God and the deposits He put in me.

Tell us about a time when things didn't go the way you wanted and how you handled it?
A lot of times things don’t go the way we envisage it because there are plans and there are realities. I handle it by facing the realities and with determination to my best possible to overcome that challenge. There’s always a way out!

How has being an entrepreneur affected your life?
It has affected my mindset, my belief system and my general outlook to life. When I look around and see products it sets my mind in motion knowing the challenges and obstacles I face as an entrepreneur so I appreciate others businesses and endeavors better.

I ran a high end boutique for 8 years before I ventured into selling Akamu (Pap) - Mrs Ijeoma Ndukwe-Egwuronu. CEO, Bubez Foods

What would you say is the top skill needed to be a successful entrepreneur?
Diligence

What are the key lessons you have learnt through your lives journey.
Never settle on yesterday’s achievements. Search out for the light during any dark period. There’s light at the end of the tunnel.

Did you always know you would be an entrepreneur? How did you discover that part of you?.
It’s innate I didn’t discover it, It discovered me.

I ran a high end boutique for 8 years before I ventured into selling Akamu (Pap) - Mrs Ijeoma Ndukwe-Egwuronu. CEO, Bubez Foods

What one advice would you give to young people and students who want to become entrepreneurs?
Hard work never kills. Focus and be determined to succeed at whatever it is you lay your hands to do. Learn, learn & learn because there’s nothing new under the sun.

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